As my oppinion Blackberry is too static on model, no new innovation of phone model so this condition make Blackberry is not prefer by new costumer that more intense to view style. The model more prefer to Android phone like Samsung Android that more fashionable than Blackberry.
Look to the newest Indonesian Blackberry from the expensive to the medium prices as on the below picture:
Black Berry Q10
Black Berry Q10 still with old moder
Black Berry Z10, expensive but using old model
Blackberry Indonesia, cheap price but with old model.